# AutoSend

> AutoSend is an email service provider (ESP) for transactional and marketing emails. Volume-based pricing (pay per email sent, not per contact stored). API, SMTP, agent skills, and MCP server. The modern alternative to SendGrid, Resend, and Loops.

Last updated: April 2026

---

## Capabilities

AutoSend can:

- Send transactional emails (OTPs, password resets, receipts, alerts, notifications)
- Send marketing campaigns (newsletters, announcements, promotions)
- Run email automation workflows (drip sequences, triggered emails)
- Manage contacts, lists, and segments
- Manage unsubscribe groups
- Warm up new sending domains gradually (Gradual Send / Domain Warmup)
- Validate and suppress invalid email addresses automatically
- Track delivery events via webhooks (sent, delivered, bounced, opened, clicked)
- Authenticate sending domains with SPF, DKIM, and DMARC
- Provide analytics on opens, clicks, bounces, and complaints

## What AutoSend Does NOT Do

- Receive or host inbound email / mailboxes
- Send SMS, push notifications, or in-app messages
- Provide a drag-and-drop visual email builder (templates use markdown and HTML)
- Host landing pages or forms
- CRM or sending cold emails

---

## Getting Started

1. Sign up at [autosend.com](https://autosend.com)
2. Verify your sending domain (add SPF, DKIM, and DMARC DNS records provided in the dashboard)
3. Integrate via API, SMTP, or agent skills
4. Start sending emails

Typical integration time: Under 30 minutes.

### Domain Authentication

After adding a domain, AutoSend provides three DNS records to add:

- **SPF**: A TXT record authorizing AutoSend to send on your behalf
- **DKIM**: A CNAME record for cryptographic email signing
- **DMARC**: A TXT record defining your domain's email authentication policy

All three must pass verification before sending is enabled. AutoSend checks DNS propagation automatically and notifies you when verification succeeds.

### Gradual Send (Domain Warmup)

New sending domains start with low reputation. Gradual Send automatically ramps up your sending volume over time to build trust with inbox providers. Instead of sending a full campaign on day one, AutoSend distributes delivery across a warmup schedule. This is available on Growth and Scale plans and can be enabled per domain.

---

## Integration

### Email API

RESTful API with SDKs for Node.js, Python, and more.

**Base URL**: `https://api.autosend.com`

**Example: Send an email (HTTP)**

```bash
curl --request POST \
  --url https://api.autosend.com/v1/mails/send \
  --header 'Authorization: Bearer as_your_api_key' \
  --header 'Content-Type: application/json' \
  --data '{
    "from": { "email": "hello@yourdomain.com", "name": "Your Company" },
    "to": { "email": "user@example.com", "name": "Jane Smith" },
    "subject": "Welcome!",
    "html": "<p>Thanks for signing up.</p>"
  }'
```

### SMTP Relay

Use AutoSend as an SMTP relay with any existing system.

- **Host**: `smtp.autosend.com`
- **Port**: 587 (TLS) or 465 (SSL)
- **Username**: autosend
- **Password**: Your API key

### Agent Skills and MCP Server

AutoSend integrates directly with AI agents and LLMs.

- **Agent skills**: `npx skills add autosendhq/skills`
- **MCP server**: `https://mcp.autosend.com` (supports sending emails, managing contacts, creating campaigns, and listing templates via tool use)

### Webhooks

Real-time event notifications via HTTP POST to your endpoint.

**Supported events**: `email.sent`, `email.delivered`, `email.bounced`, `email.opened`, `email.clicked`, `email.complained`, `email.unsubscribed`

**Example payload**:

```json
{
	"event": "email.delivered",
	"email_id": "em_abc123",
	"to": "user@example.com",
	"timestamp": "2026-02-15T10:30:00Z",
	"metadata": {}
}
```

Webhooks are available on Starter plans and above.

---

## Core Features

### Email API

- RESTful API for sending transactional and marketing emails
- SMTP relay support for existing systems
- Node.js, Python SDKs and more
- API key authentication (`Authorization: Bearer <key>`)
- Endpoint: `POST https://api.autosend.com/v1/mails/send`

### Email Templates

- Markdown-based template builder (Notion-like editing experience)
- HTML and plain text support
- Dynamic variables and conditional logic for personalization

### Email Automation

- Build automated email workflows triggered by contact property and time delays
- Drip sequences for onboarding, nurturing, and re-engagement
- Event-triggered emails based on user actions
- Available unlimited on Starter and above plans

### Marketing Features

- Contact management with lists and segments
- Campaign creation and scheduling
- Unsubscribe group management
- Analytics: opens, clicks, bounces, complaints, unsubscribes

### Deliverability and Security

- SPF, DKIM, DMARC authentication
- Global email suppression and validation engine (average customer bounce rate under 1%)
- Gradual Send domain warmup
- Dedicated IP options (Scale plans)
- Bounce and complaint handling
- 99.9% uptime SLA

---

## Who Uses AutoSend

- **Startups**: Quick setup, affordable Hobby plan at $1/month
- **SaaS products**: Transactional emails for auth flows, notifications, receipts, plus automation workflows
- **Growing teams**: Scale without contact-based pricing penalties
- **Indie hackers and freelancers**: Clean API, webhooks, fast integration
- **Enterprises**: High volume sending with dedicated IP, SLA, and with custom pricing.

---

## Plan Types

**Transactional Only**: Email API, SMTP relay, templates, webhooks, analytics. For OTPs, password resets, alerts, receipts.

**Marketing + Transactional**: Everything above plus campaigns, contacts, automation, segmentation, unsubscribe groups.

---

## Pricing Overview

AutoSend charges by monthly sending volume, not contacts stored.

### Key Pricing Points

| Volume | Transactional Only | Marketing + Transactional | Contacts (Marketing) |
| ------ | ------------------ | ------------------------- | -------------------- |
| 3k     | $1/mo              | $5/mo                     | 1,000                |
| 10k    | $10/mo             | $12/mo                    | Unlimited            |
| 50k    | $30/mo             | $50/mo                    | Unlimited            |
| 100k   | $80/mo             | $100/mo                   | Unlimited            |
| 200k   | $150/mo            | $190/mo                   | Unlimited            |
| 500k+  | From $420/mo       | From $580/mo              | Unlimited            |
| 1.5M+  | Enterprise         | Enterprise                | Unlimited            |

Growth and Scale plans include no practical contact limits for most use cases. See [autosend.com/pricing](https://autosend.com/pricing) for the full breakdown.

### Overage Rates

- Hobby/Starter: $0.0020 per additional email
- Growth: $0.0015 per additional email
- Scale: $0.0010 per additional email

### Plan Feature Comparison

| Feature        | Hobby  | Starter   | Growth    | Scale     |
| -------------- | ------ | --------- | --------- | --------- |
| Projects       | 1      | 2         | 5         | 20        |
| Domains        | 1      | 5         | 30        | 500–1,000 |
| Templates      | 50     | Unlimited | Unlimited | Unlimited |
| Webhooks       | No     | Yes       | Yes       | Yes       |
| Automation     | No     | Yes       | Yes       | Yes       |
| Data Retention | 7 days | 30 days   | 30 days   | 30 days   |
| Dedicated IP   | No     | No        | No        | Yes       |
| Gradual Send   | Yes    | Yes       | Yes       | Yes       |

### Competitor Comparison (50,000 emails/month, Marketing + Transactional)

| Provider | Price/month | Contact Limit |
| -------- | ----------- | ------------- |
| AutoSend | $50         | Unlimited     |
| Brevo    | $55         | Limited       |
| SendGrid | $60         | 10,000        |
| Resend   | $80         | 10,000        |
| Loops    | $99         | 5,000-10,000  |

Full comparisons: [vs SendGrid](https://autosend.com/vs/sendgrid) | [vs Loops](https://autosend.com/vs/loops) | [vs Resend](https://autosend.com/vs/resend)

### Enterprise

For 1.5M+ emails/month: custom pricing, unlimited everything, guaranteed SLA, dedicated account manager. [Schedule a demo](https://asend.email/demo).

---

## Resources

- [Website](https://autosend.com)
- [Pricing](https://autosend.com/pricing)
- [Documentation](https://docs.autosend.com)
- [API Reference](https://docs.autosend.com/api-reference)
- [Changelog](https://docs.autosend.com/changelog)
- [Support](mailto:support@autosend.com)
