about Leafy
Leafy is a retail chain specializing in indoor plants, originally launched as a single store in Palo Alto, CA. With a passion for bringing nature indoors, Leafy offers a wide variety of plants and accessories for home and office spaces.
10
+
Locations expanded from 1
300
%
Increase in online sales
500
%
Growth in social media engagement
95
%
Positive customer reviews
The Challenge
When the COVID-19 pandemic hit in 2020, Leafy faced several critical challenges:
- Sudden closure of their physical store due to lockdown measures
- Urgent need to shift sales online to survive
- Lack of a robust digital marketing strategy
- Limited online presence and customer engagement
- No system in place for scaling operations across multiple locations
These challenges threatened the very existence of Leafy’s business at a time when indoor plants were paradoxically growing in popularity.
What did Autosend do?
Autosend partnered with Leafy to create a comprehensive digital transformation strategy:
- Brand New Website Development: We designed and built a modern, user-friendly e-commerce website to showcase Leafy’s products effectively.
- Comprehensive Content Marketing Strategy: Implemented a robust blogging strategy, creating engaging content about plant care, interior design with plants, and sustainability.
- Social Media Marketing Automation: Developed an automated social media posting schedule across multiple platforms, showcasing products, sharing plant care tips, and engaging with customers.
- Review Collection Automation: Created an automated system to collect, manage, and showcase customer reviews, boosting credibility and SEO.
- Scalable Inventory Management System: Implemented a custom inventory management solution that could easily adapt to multiple store locations.
- Email Marketing Automation: Set up targeted email campaigns for nurturing leads, announcing new products, and sharing care tips.
- Analytics Dashboard: Developed a comprehensive dashboard for tracking sales, inventory, and marketing performance across all locations.
The Results
- Expanded from 1 to 10+ locations within 18 months
- 300% increase in online sales during the first six months of the pandemic
- 500% growth in social media following and engagement
- 95% positive customer reviews collected through the automated system
- 50% reduction in time spent on inventory management across all locations
The technology that we use to support Leafy
Square
Zapier
Hootsuite
ActiveCampaign
Python
Shopify
Google Analytics
Facebook
