The Gap Between Investment and ROI
Many companies invest heavily in marketing automation systems, yet struggle to:
- Fully utilize the advanced features of their chosen platform
- Integrate the system with existing CRM and other business tools
- Create and manage effective automated marketing campaigns
- Ensure data accuracy and compliance across the system
- Measure and report on the true ROI of their marketing efforts
Underutilized Technology
Powerful features left dormant due to lack of expertise or resources.
Ineffective Campaigns
Poorly structured automations failing to engage prospects and drive conversions.
Data Silos
Disconnected systems leading to inconsistent customer experiences and missed opportunities.
Unrealized ROI
Significant investments not translating into expected business results.
Success Story: From Tool Overload to Marketing Harmony
A B2B software company struggled to leverage their Marketo investment alongside their Salesforce CRM. Our team optimized their Marketo setup, created a seamless integration with Salesforce, and implemented advanced lead scoring and nurturing campaigns. Result: 50% increase in marketing qualified leads and a 30% improvement in sales team efficiency.
Our Expertise Across Platforms
We’re certified experts in leading marketing automation systems:
- Salesforce Marketing Cloud
- Marketo Engage
- ActiveCampaign
Our experience extends to many more platforms, allowing us to administer and integrate a wide array of CRM and marketing automation systems effectively.
Assessment
We evaluate your current marketing technology stack and processes.
Strategy
Develop a roadmap for fully leveraging your marketing automation capabilities.
Implementation
Configure, integrate, and optimize your systems for peak performance.
Training
Empower your team with the knowledge to maintain and evolve your marketing automation efforts.
Ongoing Support
Provide continuous administration, campaign management, and system optimization.
