# AutoSend vs Loops

> AutoSend is a modern email service provider (ESP) for transactional and marketing emails. Volume-based pricing (pay per email sent, not per contact stored). The modern alternative to Loops.

Last updated: April 2026

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## Why teams switch from Loops to AutoSend

**Use with AI agents**: AutoSend works natively with AI agents. Connect via MCP, use the skill.md file, or call the REST API directly.

**Pay for what you send**: Volume-based pricing means you can keep your entire contact list without anxiety and grow your audience freely.

**Real human support**: Every question is answered by the same team that builds AutoSend. We know the product inside out and we're here to help.

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## The core difference: how pricing works

**Loops — Contact-based pricing**: You pay to store contacts. Pay for every contact, every month. Even if you never email them. Growth = immediate cost increase. Inactive subscribers = wasted money.

**AutoSend — Volume-based pricing**: You pay to send emails. Pay only for what you send. Inactive contacts cost nothing. Growth = no immediate cost change. Predictable, usage-based billing.

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## The hidden cost of Loops' contact tiers

Every time you cross a contact threshold, your Loops bill jumps — even though you're sending the same number of emails.

For example: You have 49,950 subscribers and you're paying $249/month. You run a successful campaign and gain 100 new subscribers. You're now at 50,050 subscribers.

Your email volume barely changed. Maybe you went from 150K to 152K sends per month. But your Loops bill? It just jumped from $249/month to $399/month. That's an instant $150/month increase ($1,800/year) for gaining just 100 people.

The difference: Loops charges you for who's on your list. AutoSend charges you for what you actually send. This means every growth milestone — 10K, 25K, 50K, 100K contacts — becomes a budget anxiety moment with Loops. With AutoSend, growth is just growth.

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## Pricing Comparison

| Stage          | Contacts / Monthly Emails     | Loops     | AutoSend      | Monthly Savings     |
| -------------- | ----------------------------- | --------- | ------------- | ------------------- |
| Starting up    | 1K contacts / ~3K emails      | Free      | $5 Hobby plan | —$5                 |
| Early Traction | <10K contacts / ~40K emails   | $149/mo   | $50/mo        | $99/mo ($1,188/yr)  |
| Finding PMF    | <50K contacts / ~200K emails  | $399/mo   | $190/mo       | $209/mo ($2,508/yr) |
| Growth Mode    | <100K contacts / ~400K emails | $599/mo   | $380/mo       | $219/mo ($2,628/yr) |
| Scaling        | <200K contacts / ~800K emails | $1,199/mo | $700/mo       | $499/mo ($5,988/yr) |
| Scaling        | <500K contacts / ~1.5M emails | $1,999/mo | $1,290/mo     | $709/mo ($8,508/yr) |

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## Key Features

**Markdown-based email builder**: The AutoSend email builder lets you create responsive email templates without code. Write in Markdown and send emails instantly.

**Email Automation (Loops = "Loops")**: Loops are called Email Automation in AutoSend. They let you send the right message to the right person, automatically.

**Human support**: Our product team handles all support queries directly.

**Dedicated migration support**: Reach out to support@autosend.com and we'll help you migrate all your data from Loops to AutoSend.

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## FAQs

**How is AutoSend different from Loops?**
AutoSend uses volume-based pricing while Loops uses contact-based pricing (pay per subscriber). This means with AutoSend, growing your audience doesn't automatically increase your bill — only sending more emails does.

**Does AutoSend support both transactional and marketing emails?**
Yes. You can send both from the same account using one combined email volume.

**Is AutoSend a replacement for Loops?**
AutoSend offers the same core functionality (transactional + marketing emails, automations, clean API) with volume-based pricing that saves money as you grow. Most teams switching from Loops save 30-40% on email costs.

**Does AutoSend offer an API like Loops?**
Absolutely. AutoSend provides a developer-friendly REST API for sending, tracking, and managing emails, designed to be fast, reliable, and easy to integrate.

**What kind of users is AutoSend best suited for?**
AutoSend is built for growing teams and startups that are hitting Loops' pricing thresholds or need more sophisticated features. If you're regularly emailing your list (2+ times per month) and approaching 10K, 25K, or 50K or more subscribers, AutoSend's volume-based pricing will save you money.

**How easy is it to migrate from Loops to AutoSend?**
With our migration support, you can transfer all your email templates, contacts, segments, and automations from Loops to AutoSend. We provide hands-on assistance to make the switch seamless.

**Does AutoSend offer analytics and delivery insights?**
Yes. You can track deliveries, opens, clicks, bounces, and unsubscribes directly in your dashboard, all in a clean, easy-to-read format.

**Why should I choose AutoSend over Loops?**
Choose AutoSend if you want a simpler, faster way to send emails, with one platform, one plan, and one clear experience for your team.

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## Resources

- [AutoSend vs Loops](https://autosend.com/vs/loops)
- [Website](https://autosend.com)
- [Pricing](https://autosend.com/pricing)
- [Documentation](https://docs.autosend.com)
- [Support](mailto:support@autosend.com)