AutoSend vs. Loops: Complete Comparison
Pricing, features, and why volume-based billing makes more sense for teams that send emails regularly.
Why teams switch from Loops to AutoSend
Reduced costs
Save up to 40%* on your transactional and marketing email sending expense.
Built for growth
No inflated costs for growing lists or inactive subscribers. You only pay for what you send.
Instant support
Any and all support queries are handled by the AutoSend product team directly.
Difference in pricing philosophies
Contact-based pricing
You pay to store contacts
Volume-based pricing
You pay to send emails
Reality
Pay for every contact, every month.
Even if you never email them
Growth = immediate cost increase
Inactive subscribers = wasted money.
Reality
Pay only for what you send.
Inactive contacts cost nothing.
Growth = no immediate cost change.
Predictable, usage based billing.
The Hidden Cliffs in Contact-Based Pricing
Every time you cross a contact threshold, your Loops bill jumps, even though you're sending the same number of emails.
For example: You have 49,950 subscribers and you're paying $399/month. You run a successful campaign and gain 100 new subscribers. You're now at 50,050 subscribers.
Your email volume barely changed. Maybe you went from 150K to 152K sends per month. But your Loops bill? It just jumped from $249/mo to $399/mo.That's an instant $150/mo increase ($1,800/year) for gaining 100 people.
The difference: Loops charges you for who's on your list. AutoSend charges you for what you actually send.
This means every growth milestone - 10K, 25K, 50K, 100K contacts becomes a budget anxiety moment with Loops.
With AutoSend, growth is just... growth.
Email costs at different growth stages
Loops starts affordable at $49/month for 5,000 contacts, but as your audience grows, so does your bill - regardless of how often you email them.
Starting up
1K Contacts; ~3k emails per month
Stage | Loops | AutoSend | You Save |
|---|---|---|---|
Starting up 1K Contacts; ~3k emails per month | Free | $5 Hobby plan | - 5 |
Early Traction
<10K Contacts ; ~40K emails per month
Stage | Loops | AutoSend | You Save |
|---|---|---|---|
Early Traction <10K Contacts ; ~40K emails per month | $149/mo | $50/mo | $99/mo $1,188/yr |
Finding PMF
<50K Contacts; ~200K emails per month
Stage | Loops | AutoSend | You Save |
|---|---|---|---|
Finding PMF <50K Contacts; ~200K emails per month | $399/mo | $190/mo | $209/mo $2,508/yr |
Growth Mode
<100K Contacts; ~400K emails per month
Stage | Loops | AutoSend | You Save |
|---|---|---|---|
Growth Mode <100K Contacts; ~400K emails per month | $599/mo | $380/mo | $219/mo $2,628/yr |
Scaling
<200K Contacts; ~800K emails per month
Stage | Loops | AutoSend | You Save |
|---|---|---|---|
Scaling <200K Contacts; ~800K emails per month | $1,199/mo | $700/mo | $499/mo $5,988/yr |
Scaling
<500K Contacts; ~1.5M emails per month
Stage | Loops | AutoSend | You Save |
|---|---|---|---|
Scaling <500K Contacts; ~1.5M emails per month | $1,999/mo | $1,290/mo | $709/mo $8,508/yr |
Markdown-based email builder
The AutoSend email builder lets you create responsive email templates without code. Write in Markdown and send emails instantly.
Loops = Email Automation
Loops are called Email Automation in AutoSend. They let you send the right message to the right person, automatically.
(Almost) Instant Human Support
Our product team handles all support queries directly. We’re usually quick on our feet, but tiny delays might happen sometimes.
Dedicated Migration Support
Simply reach out to us at [email protected] and we’ll help you migrate all your data from Loops to AutoSend.
